Our Story

Hula Hoops were launched! They burst onto the market as a shining beacon of crunch

In 1996, the first non-round Hula Hoops were launched, in the form of Square Hoops!

In 1999, Hula Hoops donated £100,000 to Comic Relief from special pack purchases

In 2001, Hula Hoops XL packs launched, including these Tortilla Hula Hoops XL

In 2002, some exciting flavours were launched: Cheese Toastie flavour and Bacon & Ketchup flavour

In 2004, packs of Shake 2 Flava Hoops were launched, in 'Yee-hah It's Chicken!' flavour

In 2006, Hula Hoops Ridges were released. They had a ridged outside to provide even more legendary Hula Hoops crunch

In 2006, special packs were launched, like Space Packs, which were 'in a hole world of their own'

In 2010, Hula Hoops and Sport Relief hosted a Hoopathon, where 1,388 of you broke the world record for the most people hula hooping at the same time!

Big bags of Big Hoops were launched, providing an even bigger crunch

Hula Hoops got a spooky twist for Halloween, in the form of Sour Scream and Chive flavour

In 2015, sharing Hula Hoops Stars were released in time for Christmas

2015 saw the launch of Hula Hoops Puft. These light and floaty Hoops have a crispy crunch and are 72kcal / 303kJ per 15g pack

In 2016, Hula Hoops Baked were launched: bags of delicious Hoops, baked to perfection

In 2017, at 44 years old, Hula Hoops underwent a bit of a facelift with brand a new pack design

In 2018, we have launched Flavarings. Hula Hoops like you have never tasted before!